From Marketing mix to IMC plan - In and out of the Brand Kaya

We all know that marketing mix is the "karta dharta" of any brand and  forms its entire identity. In this post, we will try to review the marketing mix of products of kaya skin clinic and take it a step forward by reviewing the different elements of IMC in detail.

Here is short presentation for the same:

Kaya's targeting strategy also has evolved over the time from the function aspects to more emotional aspects of consumers.

Look at the two distinctly different Kaya TVC's and you will know what we are talking about!

Earlier - Concentrating on functional benefits

Now - Concentrating on emotional benefits